Cloud Monetisation refers to the process of adding a revenue model to cloud provisioning. It is a common method of deriving value from cloud services. As the cloud computing industry continues to grow at a rapid rate, cloud monetisation has become both a challenge and a necessity for cloud providers, to deliver quality cloud services while keeping the business risks low. Monetising a cloud service can ensure the long term sustainability of the cloud business and help in creating market differentiation.
Points to Remember
There are a number of factors a cloud service provider must consider while monetising the cloud. Such as:
- Contract duration
- Service quality
- Quantity and age of resources
- Maintenance and other costs
- Local billing support
A cloud service provider (CSP) can implement either a fixed pricing model or a dynamic pricing model also known as the pay-as-you-go model. However, regardless of the pricing model, cloud monetisation should ideally be transparent, easy to understand, and consumer demand & consumption behaviour oriented.