Chances are that you are already a consumer of cloud services in your personal and professional domains. From emails to productivity apps, all kinds of software are hosted and run on the cloud.
Cloud computing was an idea that was waiting to happen. All it needed was reliable, high-speed internet. In the past decade, as access to high-speed internet became widespread, the business of cloud computing boomed.
Cloud Computing Is a Big Pie
Cloud computing helps organisations cut costs on hardware, software, maintenance, and personnel, as well as deploy a wide variety of business applications that can be run from any location. Through technologies such as software as a service (SaaS), platform as a service (PaaS), and infrastructure as a service (IaaS), cloud computing offers organisations an efficient way to outsource all their computing needs.
Across the world, an increasing emphasis on digital transformation, transition to Industry 4.0, rising penetration of internet and mobile devices, and big data computing are accelerating the demand for cloud services. The global cloud services market, which stood at USD 229 billion in 2019, is expected to grow at an astounding CAGR of 22.3% to touch USD 500 billion by 2023. With Small and Medium Enterprises (SMEs) getting on the cloud bandwagon, the market size will expand exponentially in emerging markets.
The public cloud market is massive, but it is currently dominated by a few large players—called hyperscale cloud providers—such as Amazon Web Services, Microsoft Azure, and Google Cloud. Approximately 77% of the market in 2017–2018 was shared between the five giants—Amazon, Microsoft, Alibaba, Google, and IBM.